3 user actions that indicate high engagement value
Instagram marketing is a lot more than simply using the right bots at the right time to produce what you think are the right results. Believe it or not, there are Instagram accounts with 100,000 followers that don’t make any money. Why?
They used all sorts of tricks to build up that following. But at the end of the day, they are actually targeting the wrong people. They’re trying to communicate to the wrong people with the wrong messages and that’s why they get the wrong results all day, every day. Sounds pretty sad, right?
It sounds like a total waste of time, correct? You don’t want this to happen to you. This is why it’s a good idea to pay close attention to 3 user actions that indicate high engagement value.
Let me get this out of the way. If you are like the typical Instagram marketer, you’re probably looking for target accounts that are very popular in your niche. You then try to follow all the people following that account.
The idea is you’re going to replicate their following and this will lead you to the same kind of success as your target accounts. So far, so good. You can stop there. You’re doing it wrong.
The name of the game is not to copy another account’s following because those people may not be all that active. Those people may not actually be in your target audience. Who knows why they follow those accounts.
Instead, you should look at 3 user actions that indicate a more specific intent.
First, pay attention to commentators. These are people who leave comments. This means that they are more likely to show their interest. A lot of them explain why they follow the account. They would say “Great food” or “Awesome restaurant”.
Next, pay attention to how active they are. If you notice that they follow roughly the same amount of people following them, then you’re in a good spot. When you follow these accounts, there’s a good chance they will follow you back.
Finally, look at what they normally post. If they just post emojis, that’s very unclear. But if they post reviews or they post hashtags and reviews or a long piece of content, there’s a good chance that they really care about that niche and they’re looking for the latest and greatest accounts that target that niche.
Look for these 3 indicators and you’re well on your way to success. Now, to seal that success, make sure that your content has enough social proof. You don’t want to go through all the time, effort, and bother attracting these people only for them to leave your account because they think that your content is not to be trusted.
How do you build trust? You should get a lot of Instagram likes for your content or purchase Instagram video views. This way, when they see your content, they’re under the impression that other people have already viewed this content and engaged well with it.
There’s no longer any risk as far as they’re concerned. So they’re more likely to engage with your content and possibly eve follow your account. I hope you see how this works.