Although Apple’s education-focused event announcing textbook sales through the iBooks store occurred less than two weeks ago, industry analysts report that more than 350,000 textbooks have been sold in the iBook format. Additionally, as many as 90,000 copies of Apple’s textbook authoring tool have been downloaded.
In an event on January 19, 2012, Apple announced a new initiative to bring textbooks to iOS devices, with an obvious focus on the iPad. Similar to their previous efforts to bring computers into schools, this new announcement seems to be an effort to put iPads into the hands of students across America—and if early sales numbers are any indication, they might succeed, at least in the K-12 education system.
However, many believe the push to digital textbooks in university curriculums will be an uphill battle, with the primary concerns being the differing economic situation of students and the sheer quantity of textbooks used by most colleges. A spokesperson for Barnes and Noble’s college textbook division was quoted as saying, ““In a lecture hall of 250 students, all with different economic concerns, one might have an iPad, another a PC, another a print rental…. We’re moving into a digital world, but we have a long way to go.”
Unlike middle and high schools where school districts increasingly provide technology such as laptops to students to facilitate learning, most colleges expect students to buy their own equipment, which makes standardization difficult. A textbook can’t be offered solely in digital form if some students don’t have access to such a device. Additionally, while K-12 education often uses a fairly limited number of textbooks and other materials, university education demands a wide variety of textbooks, which presents an obvious problem in digitizing every textbook a college student might need.
In any case, Apple’s early sales numbers look promising, and most reviews of the textbooks themselves have been positive. The shift to a digital learning world is coming—it’s just taking longer than we would like.
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