Following on from the censorship issues in China, Google has announced that they are going to be taking a new approach to expanding in one of the biggest business opportunities in the world.
Google had a public disagreement with Chinese authorities regarding the blockage of some content that appeared in search results, with the operator redirecting Chinese citizens to an uncensored Hong Kong site in protest. However, the company has now announced that those who wish to use the service in the country will have to click through a preliminary page in order to access the uncensored service.
There are fears amongst Google shareholders that this could damage the opportunity for the company to get involved with the lucrative Chinese market – which has hundreds of millions of users. It is likely the Government will not respond lightly to the acute difference in Google’s approach, and some of the options they have include revoking Google’s license to operate.
The ethical decision which Google has made against China’s politics could cost them dearly. With $600 million of sales being projected for the Chinese markets, the dispute has affected this potential dearly – and this has meant that the company could have lost a fiftieth of the trade which they could have expected otherwise. They have also lost lucrative deals of advertising with other influential companies in the state.
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