lucasoil.com
Lucas Oil, the principal shareholder in MAVTV, announced today an initial $15 million national branding campaign for MAVTV. The campaign will include local media buys, prominent brand positioning within Lucas Oil stadium, home of the NFL’s Indianapolis Colts, grass roots marketing at over 400 racing events throughout the country, sponsored race teams in Lucas Oil’s Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling events and two teams in the extremely popular NHRA.
In addition, MAVTV branding will be featured on all Lucas Oil products which are sold in over 20,000 retail locations throughout the United States.
Since recently becoming the principal shareholder in MAVTV, Lucas Oil has committed vast resources to the network. “We are committed to making MAVTV a destination for today’s male viewer”, said Forrest Lucas. “This is just the beginning of our plan to make this network competitive on a national scale with other male targeted networks.”
MAVTV recently launched a multi-million dollar on air rebranding of the network. In addition, continuing to distinguish itself as the destination channel for today’s male viewer, MAVTV is adding 15 original series this year with more on the way.
“2010 will be a transformative year for MAVTV. We started the year off by upgrading our on air look and putting into production new original series that will appeal to today’s male viewer,” said Steve Smith, President/COO. “We are committed to creating ‘water cooler’ content for the network and have some exciting shows in production that will resonate with our demographic.”
“We are very excited about this network and its future potential for Lucas Oil,” said Bob Patison, Executive Vice President Lucas Oil. “We have invested heavily in Lucas Oil studios and grass roots racing series throughout the country that will be the backbone of the
network. We want MAVTV to be the destination for those viewers as well as the non racing community as we embark on new original content that will premiere this year.”
MAVTV currently carries popular series like Speed Freaks, The RAD Girls, AMA Motorcycle Racing, American Tailgater, Bikini AllStars, Ultimate Combat Experience, I Love this Bartender and Lucas Oil Motorsports, just to name a few.
