Geoff Livingston / Flickr
A new battleground has emerged in the technology war: Application development. It is no secret that mobile applications are the hottest ticket right now and two giants in the tech world are fighting for control of the lion’s share of the market.
Google, with its Android OS, and Apple, with the iOS, are trading punches in an effort to gain favor among the developers of the mobile based applications. A recent survey has Google slightly ahead as more than 2700 developers believe that Android OS has the greatest potential for long term usage.
However, 40% of those surveyed by Appcelerator said that iOS was going to be the long term operating system. The field is narrow according to most of the sources close to this new war and there is no clear cut winner in sight.
One thing that Google has, according to experts, is brand recognition. People know that Android is a Google product and the company has a long standing tradition in a leader of all things tech. While it is true that they went off script for the entrance into the mobile operating system world, few believe it to be a mistake.
Furthermore, the name Android appeals to the target audience, the young crowd from 16 to 25 years old. Some believe that the branding of the Google OS may be the ticket to winning this war.
Apple is far from down and out though. They are preparing for the launch of Iphone 4 which will run on the iOS platform. Apple is counting on the increased power and functionality of the Iphone 4 combined with the iOS system to win the hearts of developers and users the world over.
Still the battle is far from over. With more than 60,000 applications available the Android system is a tough competitor in the market. Google is adding more than 100,000 users on a daily basis and is in place to take the top spot in the mobile OS market in the coming years.
